While recessions normally pose enormous problems, they can also contain real opportunities for those who use the right strategy . Numerous studies have shown that there are 3 different strategies by which you can turn the recession to your advantage. First you have those who use the crisis to negotiate very competitive deals which can generate up to 15% more return than in times of growth. Second there are the companies who use the recession to relocate their position in the market and finally you have the ones who gain the advantage over their competitors by innovating instead of economizing.
Philippe Blancquaert
